In a the press releases Kering Group, the company behind luxury brands such as Gucci, Saint Laurent and Balenciaga, announces that they will no longer use real fur.
Director François-Henri Pinault makes no secret of the fact that the decision to drop fur is due to animal welfare considerations.
– When it comes to animal welfare, our Group has always shown its willingness to improve practices in our supply chain and in the luxury sector in general. Now is the time to go a step further and stop the use of fur in all our collections, says François-Henri Pinault.
The attack outside the store
– A clear trend
According to the animal protection organization Anima, Kering’s decision is the latest example of a clear trend, namely that fur belongs to the past. The organization hopes that the decision will inspire more companies to take a strong stand for the animals.
FORBIDDEN: In 2019, a ban on fur farming was introduced in Norway. Photo: Animal Protection Norway and Network for Animal Freedom
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– Unfortunately, there are still companies today that use fur from animals. It is with good reason that we and many other countries have a ban on the production and breeding of fur animals. On the fur farms, the animals are kept confined in small net cages without the opportunity to live out your natural behavior, says Niklas Fjeldberg, campaign manager at Anima.
Fur free from 2022
Kering’s guidelines will apply from the autumn collection 2022, and include the brands: Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin, Girard-Perregaux and Kering Eyewear.
