Former TMLewin designer Anthony Procopi and the Czech company Inexad decided to establish a new brand with men’s shirts or suits. “He approached us and said he would like to start his own brand. We founded Anthony’s together and we want to continue what we did with TMLewin, “explains Inexad CEO Jiří Vlček for the E15 daily.
At the same time, Inexad held a franchise license for TMLewin stores in the Czech Republic for ten years. Now Vlček participates in Anthony’s and property. “It simply came to our notice then. The men’s customer will always want to dress well, simply and elegantly, “believes Vlček.
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Anthony’s will also replace seven Czech TMLewin stores in the coming months. “The last TMLewin stores in the world are open in Prague, the company no longer exists,” adds Vlček.
Before the pandemic, TMLewin sold three million shirts a year, but ended last spring. “They stopped supplying all goods from England to partners around the world, including the Czech Republic,” says Vlček. “It’s a company that survived two world wars, the Great Depression and all the changes in clothing over the last hundred years. But she failed to survive the pandemic, “he adds.
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Anthony Kot’s entry into the Czech market makes sense, says Jan Kotrbáček, head of retail space leasing in Cushman & Wakefield’s city centers. “The men’s social, formal, casual business fashion industry is not very well represented in our country,” he says, adding that the connection between the stone shop and online sales works best now.
Inexad also operates the Hamleys toy store, Boux Avenue underwear stores and the Barker Shoes brand in the Czech Republic.
During a pandemic, fashion brands generally failed. Next or Promod withdrew from the domestic market, Blažek and Pietro Filipi went into insolvency. On the other hand, Kara Trutnov is probably waiting for a business restart, the reorganization of which will be in charge of the Natland investment group of entrepreneur Tomáš Raška and the former owner of Kara Zdeněk Rinth. If the court approves the plan in October, Kara would definitely disconnect from the bankrupt C2H group of businessman Michal Mička.
How has the pandemic transformed Czech e-commerce? Watch the video.
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How has the pandemic changed e-commerce in the Czech Republic? • VIDEO Videohub
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