Ferrero Rocher, one of the most famous chocolates in the world, also becomes a tablet. A new version, the third for the delicacy created in 1982 by the confectionery giant of Alba, after entering the world of packaged ice cream in recent months.
Starting from October, the tablet will be on the market in all large-scale distribution channels, in three flavors: milk, dark and white chocolate, following the consumption trends that see dark chocolate as the first choice of consumers with a market share of 37. per cent, milk chocolate at 24, white chocolate at 4.
The launch of the new product allows Ferrero to enter a market, that of chocolate bars, which overall, between large-scale distribution, discount and traditional channels, is worth approximately 578 million euros. Continuously growing segment which, in large-scale distribution alone, is worth 439 million, with two companies representing 45% and a total of 103 references.
The Ferrero Rocher in the tablet version is a product innovation studied for several years – explains the company – involving a team of 50 people who carried out many ‘tests’ before arriving at the final recipe. It will be on sale all year round: a delicate dome above the square recalls the spherical shape of the original specialties; inside the different layers, a chocolate shell, from 100% certified sustainable cocoa, which contains a creamy filling with chopped hazelnuts.
The novelty of the latest Ferrero Rocher was designed to consolidate it even more as a “world power brand”. For this reason, the launch of the new tablets will involve, in addition to Italy, Germany, the United Kingdom, Russia, Austria, France, Poland. Belgium, the Netherlands and Luxembourg, and then landed in Spain, Portugal and the United States in 2022.
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