The triumph of a leader political a lot has to do with the marketing that your team is capable of doing. That is why the great political personalities entrust their image to a chief of staff whose work is essential to maintaining popularity, reputation and own survival of the political leader. This is the case of Miguel Angel Rodriguez that successfully floats the image of Isabel Diaz Ayuso, contrary to what he did Ivan Redondo with Pedro Sanchez that managed to sink his image and the Prime Minister had no choice but to cease him.
The reasons for leaving Redondo de la Moncloa are multiple but the trigger was the bilateral summit that lasted just a few seconds with Joe Biden. The impossibility of arranging an interview between the President of the United States and Pedro Sánchez caused Redondo to be fired from the Executive. Although some called him the “almighty in the shadows” who controlled Sánchez, he was a mere advisor capable of doing exploits with the Prime Minister as package vaccine doses against coronavirus with stickers of the Government of Spain or to photograph the president with sunglasses inside the Falcon plane in the purest style John Fitzgerald Kennedy.
The same is not the case with Miguel Ángel Rodríguez, who has managed to elevate a national leader to the president of the Community of Madrid who is continually measured against Pedro Sánchez, although it is not yet clear whether the strategy designed for Ayuso also triumphs outside of Madrid. However, Miguel Ángel has managed to configure Díaz Ayuso as one of the leading leaders of the Popular Party capable of sweeping elections as he did on May 4 when he got connect with the electorate under the motto of ‘freedom’, a long-awaited right in times of coronavirus. Rodriguez has won praise for managing the pandemic by Isabel Díaz Ayuso, even getting acclaimed by the European press and receiving international awards such as the Bruno Leoni recognition granted in Milan.
DIFFERENT STYLES
Unlike Iván Redondo, Miguel Ángel Rodríguez has managed to retain his position as Chief of Staff. The path taken together with Isabel Diaz Ayuso has made him get hold of the party confidence and that their political marketing reaches the other side of the pond by organizing a american tour to promote the Capitoline region while enhancing the image of Diaz Ayuso. Something that Pedro Sánchez already did a few weeks ago with his new Chief of Staff, Oscar Lopez, who relieved Redondo from office.
Miguel Ángel Rodríguez has managed to monopolize covers, star in television news and deify Ayuso’s image among Madrid residents
Miguel Ángel Rodríguez has managed to monopolize covers, star in television news and “deify” the image of Ayuso among the people of Madrid. All this thanks to an elegant style that makes the regional president “Go down to the mud” in defense of the citizens residents in Madrid even if they have to confront the Prime Minister himself. Redondo’s style has been more subversive, with images that spoke for themselves that it has not managed to relaunch the image of the president in the international sphere.
Thanks to her management, Díaz Ayuso has managed to position herself as one of the most acclaimed and best-known leaders on the national scene. On the other side, Iván Redondo has achieved sink the socialists in the polls and has not been able to relaunch the image of Pedro Sanchez in its management of the pandemic, which has consisted of delegating responsibilities to the autonomies, creating a “multilevel” Spain incapable of solving its historical problems such as independence despite pardons, among other issues. Redondo has finished ceased and Miguel Angel Rodriguez continues to relaunch Isabel Díaz Ayuso beyond the confines of the Community of Madrid, a complete case of political marketing success that is also praised in the international sphere.
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