MADRID, 16 Sep. (EUROPA PRESS) –
LaLiga and ‘VRM’, an advertising and marketing agency, have joined forces in a three-year agreement to organize exclusive ‘premium hospitality’ events in China with the aim of offering fans of the Asian country a new way to enjoy the Spanish championship.
As reported by the employers on Thursday, this “is another step” in its strategy of immersion of national football “in the demanding market of the Chinese giant.” Now, it has licensed ‘VRM’ to design and host exclusive ‘hospitality’ experiences for Chinese brands and consumers.
These events, which will have the participation of LaLiga ambassadors, will consist of a match between the attendees and the subsequent viewing, live, of a LaLiga match in a selected place in China. To all this will be added exclusive pre and post game actions “to make these experiences unique and unmatched”.
“From LaLiga we always look for innovative ways to bring fans the emotion and passion that is experienced in our matches. Thanks to this agreement with VRM we can go one step further and offer experiences that not only focus on the game, but also on everything that happens before, during and after them, and to do it in an exclusive way, “said Óscar Mayo, LaLiga’s Executive General Director.
For his part, Juan Marí Guillot, CEO of ‘VRM’, considered that his agency believes that “this type of action favors all those who are part of Spanish football around LaLiga.”
“We will open exclusive dissemination windows for global brands with interests in China, we will bring unique content such as LaLiga to local brands and we will in turn allow consumers of these brands to live a unique and unrepeatable experience thanks to the fusion of the two worlds, the digital through our technology and all the connections that we will have with Spain, and the real, the result of the exclusive events that we will develop in China, “he explained.
LaLiga also recalls its determined and sustained commitment to bringing the championship to fans in China, a country where it has had offices since 2014 and where it has experienced continued growth in recent years.
This alliance with ‘VRM’ allows a team with extensive experience in organizing ‘hospitalities’ in major sporting events to make the emotion of Spanish football tangible and exclusive for many Chinese fans, while the advertising and marketing agency, consolidates its presence in a strategic market and continues its international commitment with its sights set on regions such as Asia, Europe or Latin America.
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