Long last! It also came to us. Spend? Perhaps it would be more correct to say “Thing“. We are talking about the Porsche Experience Center that after a investment of 28 million and after the seven poles already present in Germany, France, England, America and China, it also arrives in the Bel Paese, specifically at the Franciacorta circuit, in the heart of Northern Italy.
The center reserved for Italy will also be the largest Porsche hub in the world, as it is built on 60 hectares and includes the Franciacorta track, a track more than 2.5 kilometers long, resurfaced for the occasion with a consequent rearrangement of the curbs and including a paddock with 29 boxes. But what is a Porsche Experience Center? As the name suggests, the PEC is a real experiential center which aims to bring together lovers of the German brand, Porsche enthusiasts and car fans all in one place.
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In Franciacorta you can have fun by becoming familiar with the wide range of products of the “cavallina”, including purebred sports cars and SUVs, and by joining the Franciacorta circuit with lots of laps on the track on the official layout of a track approved for the highest four-wheeler competitions (apart from F1) but also spend the day on the modules adjacent to the circuit and used for safe driving.
Here we will find specific exercises to always do on board a Porsche and that will see us busy learning to recognize the understeer and the oversteer on sections characterized by asphalt with little grip or on irrigated rings to emphasize low grip, without counting the various and always fun slalom exercises between the pins and to manage an emergency braking in complete safety, perhaps avoiding an obstacle that came at the last minute.
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For lovers ofoff-road there is the whole section for dirtying the tires, where to put the traction of Porsche SUVs under pressure in vertiginous ups and downs, off-road paths and various obstacles, even natural ones. That’s all? Of course not.
Adjacent to the circuit is the new track of exclusively electric go-karts and inside the new Porsche Center of Franciacorta you can take a break enjoying a meal in the new dining rooms or sip a coffee in the new bar called Targa. And after the morning spent on the track with the instructors to learn how to control understeer, what do you do in the afternoon?
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Why not treat yourself to a little relaxation by visiting the new showroom inside the structure, where you can buy some Porsche branded accessories or attend a lesson in the classrooms to take a look behind the scenes at the training activities of the dealer network. In this structure there is a large window to allow the most curious visitors to attend the training sessions by observing the technicians at work from a privileged position.
If you still need an adrenaline rush before going home, there is a complete one at our disposal room dedicated to sim-racing complete with eight workstations featuring virtual reality viewers, Fanatec steering wheels and many Porsches to be tested virtually on an updated version of the Assetto Corsa simulator.
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It should be noted that future Porsche customers will have included in the purchase price of a car, a day to spend at PEC, with the opportunity to test the Porsche model purchased or other models in the range on the track or in the various safe driving exercises. For fans there are instead of experiential packages to try all the attractions with prices, not yet official, from 170 euros to 900 euros and which include a selected choice of all the activities described above.
The PEC is a plant born in the name of sustainability, in line with Porsche’s strategy. Attention to the environment guided every phase of the project, from the study of the design to its realization. The architectural concept was in fact designed to recover the pre-existing structures as much as possible and the entire plant is powered by energy from renewable sources.
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Furthermore, the PEC Franciacorta has already obtained ISO 20121 certification, the international standard for event management systems according to sustainability criteria. Particular attention is also paid to respect for diversity, with some of the cars that will be used for track activities equipped with a driver assistance device that allows people with disabilities to experience the thrills of driving Porsche sports without limits.
The Porsche Experience Center of Franciacorta opens its doorsSeptember 11, 2021 to wait for approximately 20,000 customers a year.
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