Over 15 million users in Germany are already registered on the Instagram photo and video platform. With a good strategy, universities can reach different target groups there and thus place their content.
In this MMKH training course, we talk about how Instagram works: creating posts, stories and reels, selecting hashtags and the meaning of location tags. We show practical examples from the field of science and education and provide specific tips and tricks, but also tools for using the channel as examples.
No previous knowledge of Instagram is required for this online training.
The focus is on:
- Target group on Instagram
- How it works: posts, stories and reels
- Best practice and events in education
- Tools for Instagram
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