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Founder Ties Carlier on his VanMoof. — © VANMOOF via REUTERS
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One bike automatically calls your family if you fall. The other barks at anyone who tries to steal it and immediately warns the manufacturer’s “Bicycle Hunters”. With such technological gadgets and with a sleek appearance, the Belgian Cowboy and the Dutch VanMoof both try to seduce the same target group: well-earning people in their thirties in the big city. With a substantial capital injection, the Dutch are now ahead of the Belgians.
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