Marketing for Non-Marketers is an online course through the page AGSGIDITAL In order to enter the course, it is important to have a username and password, once the session is entered, you will click on the training section, then on the strategic training item, there you will find the first module of the course.
The course is divided into five modules, which will be enabled individually each week.
What will you learn in Module 1?
At Module 1, you will know the most important elements to be able to have your brand. The most important decision within a company or an entrepreneurial project is to choose the brand name.
Chapter 1: Getting Started
You will be able to observe the 5 tips to be able to achieve a successful name to create the name of the brand. Since when creating your brand name, it should be easy to pronounce, easy to write. Your name is the first impression your audience will have of your brand.
Chapter 1: Branding
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In chapter 2, you will know what Branding is and everything it includes, (your brand in motion), how important it is to have a graphic identity manual so that your company or project has growth and can be easy to remember for your image, how to be remembered by your audience, Encourage yourself to change or make adjustments, any changes to be successful.
Also read: The importance of digital marketing in SMEs
Chapter 3: Create Something You Believe In
You will identify how to obtain the Intangible Identity of your brand, related to your philosophy, vision, mission and values, “CREATE SOMETHING IN WHAT YOU BELIEVE” and the content to create a brand that can communicate authentically and that contains a transformation purpose massive.
Chapter 4: Identity
You will know two more elements of identity to be able to build your code of honor and how to create as a team values related to the purpose and visualization of the company, with the intention that your client can perceive them and achieve the easiest way for your community to contact with you.
Do not forget that it is about five modules, wait for next week.
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