79%: this is the number of iPhone users who are also equipped with a tablet, according to research carried out by the British firm CIRP (Consumer Intelligence Research Partners). What is more, among them a large majority would also trust the Apple brand for this material. A data that is not confirmed, however, on the side of personal computers, where only almost one in four consumers would choose macOS.
According to the full analysis, to find just here for English speakers, so 69% of iPhone buyers would have invested in a larger screen like these. Information that contrasts particularly with the most recent statistics, ensuring that these markets are losing momentum precisely to the benefit of the phablets. Even the coronavirus pandemic, which nevertheless gave a serious boost to these sales, could not have reversed the trend.
Wearables at the top of the table
On the accessories side, the Apple Watch would be one of the big winners with around half of those polled with a model on the wrist. Multiple factors can justify such a success, such as the launch of the SE version of the watch. Less expensive than the Series 6, it offers almost the same list of features, less blood oximeter and altimeter always activated.
© CIRP
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Another striking example: that of wireless headphones. With the month of September arriving, the classic first-generation AirPods will celebrate their fifth anniversary and are already found at ridiculous prices at many retailers. The arrival of an additional version by the next keynote is more likely to reinvigorate this proven success.
No dominant position?
Apart from the iPad side where – unsurprisingly – it is therefore the Apple products that win hands down, the attached graph does not seem to demonstrate a monopoly on the part of the firm among its own customers. Nevertheless, these numbers are of course to be put into perspective: they only concern a handful of Americans (nine hundred more precisely). The questionnaire was also held over a period of twelve months from June 2020, which again reduces the scope of the results.
Indeed, the iPhone 12 signed the famous supercycle estimated by most analysts so that packs with associated earbuds have flourished all over the world, for example.
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Apple AirPods 2 with wireless charging
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