Xiaomi has been present in the markets for many years and always with the same image and the same product line, both Mi and Redmi. This is well structured within its offer and often customers know clearly what they are buying with just the name of the line.
This scenario will be changed with an advanced news in rumor and meanwhile confirmed by the brand. Xiaomi’s famous and very capable Mi line will disappear and there will be a major restructuring within the brand.
All those who follow Xiaomi do well in the division that the brand makes in its products, regardless of the your area of expertise. The Mi line is the big icon of the brand and where it presents the best and most capable smartphones.
It is precisely the Mi line that will disappear in the second half of 2021, with a radical change in Xiaomi. The brand will make the Mi line disappear and reorganize its offer in the smartphone market. It will be a gradual process, but it will happen.
From what he revealed when he confirmed this change, the departure of the Mi will be for an approximation of the brand and an affirmation of the same. Thus, the idea of an abbreviation ceases to exist and the name Xiaomi assumes the main role in the current Mi line.
On the other hand, the Redmi line will be maintained, but it will now be expanded in its offer. This will now be the gateway to mid-range smartphones and will also take on the responsibility of launching all the equipment in the brand's offering in the IoT field.
Apart from this change within the structure of the brand, no changes are expected in its image. The well-known Mi logo is expected to be retained, but is now correctly associated with Xiaomi and not its line of high-end smartphones.
This will be an important change for the Chinese manufacturer, to assume a more direct image in its brand. Mi will be Xiaomi's image, but here it will fit its two product lines, each with a purpose, a strength and a specific image.
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