Through Philippe Roudeillat
Published on
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A Saint-Germanoise is making her place in the world of cosmetics. Stéphanie Gastaldin is indeed at the origin of the creation of Linaé, the first brand of natural skincare products with organic flax extracts.
Originally from Normandy, the one who joined Saint-Germain-en-Laye in 2016 embarked on the adventure after 10 years spent developing products with different names in beauty.
“A brand in line with my values”
“Gradually, I had the taste for entrepreneurship and I wanted above all to launch a brand that is in line with my values and that meets the expectations of consumers in this movement, more local, clean, natural. And above all to promote French know-how. I have always been in flax because I have a father who is a flax grower and I have always had a positive image of this culture. I started in 2017-2018 and then it took almost 18 months to develop a range of care in the rules of the art. “
First “coworker” of the Quai des Possibles
It is at the Quai des Possibles in Saint-Germain-en-Laye, where she is the first “coworker”, that Stéphanie Gastaldin gets to work.
After having selected the ingredients that she wishes to put in her formulas, she joins forces with a French laboratory to develop these which will serve as the basis for her products.
It is also at the Quai des Possibles that she will test the different textures, fragrances, etc. with other coworkers.
“Between 98% and 100% of ingredients of natural origin”
“At Linaé, we favor ingredients of natural and organic origin, rich in active ingredients, respectful of the environment and the skin. Each treatment contains between 98% and 100% ingredients of natural origin and up to 59% organic. To reassure women, we have also carried out a clinical test which proves that our products have no endocrine disrupting effects of the estrogenic type. This is a strong argument today with consumers. “
Another argument has become prominent for the brand to the public: all Linaé treatments are certified of guaranteed French origin.
“The idea was both to promote French know-how and to reduce our environmental footprint”
Prestigious awards
All the work accomplished on the values developed by the founder of the brand and its general manager, Sandra Bekale, was recently recognized.
Two of the products won prestigious awards: a Cosmétiquemag Award in the best natural product category in selective distribution and a first place at the Victoires de la Beauté 2020-2021, in the clean category.
Practice
List of Linaé points of sale: nocibe.fr, passionbeaute.fr, L’Atelier français: Vence (06140), Printemps: Caen (14000), L’Appartement français: Paris (75004), Les Douceurs d’Anita: Paris ( 75005), Wellness moment: Tremblay-les-Villages (28170), Ethics: Lambersart (59130) and on www.linaeskincare.com
Web : linaeskincare.com Facebook : @linaeskincare Instagram : linaeofficial
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