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The new advertising campaign of Tiffany & Co. The project clearly celebrates love. It is the beauty of a feeling that lasts over time, that knows how to evolve and face the difficulties that arise along the way. The protagonists of the shots are Beyoncé e Jay-Z. No one more than the couple can embody the image of a contemporary story.
The contemporary love of Beyoncé and Jay-Z
Known as i Carters (Carter is his surname), Beyoncé e Jay-Z they have been married, through ups and downs, since 2008. A partnership both private and working, together they have built an empire. Theirs, however, is a jagged marriage, which has had to overcome many crises. In the album Lemonade, released in 2016, Queen B hinted that she was betrayed by her husband, calling into question “Becky with the beautiful hair.” Although various names have been mentioned, it was never known for sure who this Becky was. In an interview some time ago, the rapper also admitted that he had to face very painful challenges, which led to infidelity. Now all this seems like a thing of the past, in the images for Tiffany & Co. the two appear more united than ever.
Beyoncé come Audrey Hepburn
Shot by the photographer Mason Poole, the images are the most glamorous there can be: Beyoncé playing the piano, Jay-Z who caresses her, she who poses and he who looks at her with ardor. Like a modern one Audrey Hepburn as Holly Golightly in Breakfast at Tiffany’s, the pop star wears a long black dress by Balmain, accessorized with sheer gloves. Behind them dominates Equals Pi, a captivating 1982 painting by Jean-Michel Basquiat, which seals the bond of the luxury house with the city of New York. The Tiffany Blue, the iconic blue symbol of the brand.
The 128-carat diamond
However, it is on the diamond worn around the neck by the singer that many looks are concentrated. With its 128.54 carats and 82 facets, the Tiffany Diamond it is one of the most legendary stones in history. Discovered in 1877 in South Africa, it was only worn by three women before Beyoncé: la socialite Mrs. E. Sheldon Whitehouse, Audrey Hepburn e Lady Gaga ai Academy Awards in 2019 (WHO the details). Now the brilliant illuminates the love of the gods Carters, in this project that also does good: 2 million dollars in scholarships and internships will in fact be donated to Historically Black Colleges and Universities. In love, sparkling and with a big heart!
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