Amazon could take another step towards physical commerce. According to the American press, the e-commerce giant, which has also overtaken Walmart in terms of volume of activity in the world (excluding China), has plans to open department stores, however larger in size. smaller than the traditional “department stores”: around 3,000 square meters in area, against at least 10,000 for JC Penney and other Norman Marcus. The first units would open in Ohio and California.
The objective of the Seattle firm, according to the “Wall Street Journal” which quotes anonymous sources familiar with the matter, would be to present an offer of non-food products, without knowing whether these would be products to own brand or major brands. One thing is certain, Amazon has been the leading clothing seller in the United States for a while, ahead of Walmart.
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