AKURAT.CO, Not long ago, Instagram made a fairly new feature. The feature is called Instagram Reels.
Reels itself is actually made from imitating TikTok videos, because it only presents short videos that are less than one minute long. In addition, to replace the video you need swipe to the top.
As if not to be outdone, TikTok also seems to be turning to imitating Instagram. This is proven by testing their new Stories feature.
The TikTok Stories feature itself was first revealed by social media consultant, Matt Navarra, on his Twitter account. This was also confirmed by the company.
“We’re always thinking of new ways to bring value to our community and enrich the TikTok experience. We’re currently experimenting with ways to provide content creators with additional formats to bring their creative ideas to life for the TikTok community,” said a company spokesperson as quoted from Engadget, Friday. (6/8/2021).
In addition, quoted from The Verge, TikTok Stories is the same as similar features on other social media. Uploaded stories will disappear after 24 hours. Other users can also respond and comment on user uploads.
According to TikTok, this new feature is a “new way to interact with your fans.” However, considering that TikTok plays on video content, it seems that they will prioritize videos for their new features, not just photos or images.
The company did not provide details on how widespread the TikTok Stories trial was, or when or if it would be released. However, some netizens on Twitter revealed they had already gained access to the feature.
It is known, at this time the Stories feature is indeed widely used on various social media platforms, after being introduced by Snapchat and finally being imitated by Facebook, Instagram, and LinkedIn. But not all of them were successful. Twitter for example, which on August 3, 2021 officially got rid of Fleets, a similar feature to Instagram Stories et al. This is due to the lack of Fleets users.
In his official blog, Twitter’s VP of Consumer Products, Ilya Brown, said that Twitter’s purpose for creating Fleets was as a short way for people to share their short thoughts. However, continued Brown, the feature was not well received.
“Since we introduced Fleets to everyone, we haven’t seen the expected increase in the number of new people joining the conversation with Fleets,” Brown said.
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