Studies. Almost 750 million minutes of content dedicated to the Tokyo Olympics, which opened on Friday July 23, 2021 in Japan, was streamed on Discovery and Eurosport’s subscription services in Europe during the premiere. week, indicates the American audiovisual group which owns the rights to the event in Europe. “That’s 18 times more than at the same stage of Pyeong Chang 2018,” the statement said. “The large viewership (…) made it possible to double the new digital subscriptions during the first week of the Olympic Games compared to those of PyeongChang 2018,” the note continued.
The Discovery group announces on all of its broadcasting platforms, in particular the OTT Eurosport application, more than 275 million viewers in Europe, including more than 100 million directly on the group’s television channels or digital offers. The remaining 175 million watched the Olympics through Discovery’s sub-licensing agreements with free-to-air broadcast partners across Europe. This figure is 10% higher
to those obtained during the winter games of Pyeong Chang 2018. The average audience share of the channels of
Discovery’s pay television is up 30%.
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