– Here there may be someone who has taken a little too much vacation, says economics professor.
In a price comparison of a shopping cart at the low-price chains, Kiwi, Rema 1000 and Extra, Extra goes for a price defeat.
READ THE ENTIRE TEST FURTHER DOWN IN THE CASE.
Surprising
– It is surprising that Extra misses out on several products, says Øystein Foros, professor of economics at the Norwegian School of Management (NHH), to Nettavisen.
Also read: Price test of supermarkets: Almost all the goods had different prices
– It can be a holiday rash. Here, there may be some who have taken a little too much holiday, he says, but emphasizes that this is pure speculation.
Also read: Here you can go for a price bang
Misses on summer goods
The online newspaper’s regular price tests have shown that only a few kroner separate the low-price chains. However, this price test shows a different picture:
- Kiwi is the test winner, 19 kroner cheaper than the test loser Extra.
- Double price for cauliflower at Rema 1000 and Extra.
- Extra is more expensive on regular foods such as lettuce, melon and kesam.
– Cauliflower is a summer product Kiwi knows can be included in price tests, and which they may try their hand at. This time, they succeed, states, the economics professor.
NOK 10 price reduction on cauliflower is decisive for Kiwi’s price winner. He does not think it is conscious that Extra is now hanging in the back game.
– This is another indication that Extra has not kept up with the class, says Foros.
See the entire shopping cart here:
Takes to counter
– I can promise Foros that in Extra we never take a holiday when it comes to having the lowest prices, says communications manager, Harald Kristiansen, cash to Nettavisen.
Kristiansen emphasizes that the chain has 1,600 more goods than its competitors.
– Extra is the low-price chain that is growing the most so far this year, says Kristiansen.
– We must be at least as cheap as the other players, and we therefore adjust the prices. We have won several price tests this year, and are not happy with the difference the test shows, he emphasizes.
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