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Philip Kotler has established good arguments, with which he has opted to transform the market by understanding it.
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An element of great weight today is that which has to do with the ability to understand the consumer.
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Within marketing there are increasingly daring elements, from which we have to understand who consumes us.
Philip Kotler He’s a must-have author on marketing, period. Each of his sentences become important starting points for any marketing-related matter.
From this perspective, absolutely all the works written by Kotler are required pieces to understand the market and most importantly, to understand the value of a well-supported strategy.
The perspective that Kotler has becomes a contrast or fuel for your idea, since the same can help you drive a good result or argue why his perspective of consumption differs from your reality.
Kotler’s wealth of ideas returns in Marketing 5.0: Technology for Humanity, a work where the author brings us closer to the best proposals on how to use technology to meet consumer needs, but with the aim that in the process a positive difference is made in the world or at least not damaged.
The sentence is not wasted, when it argues that in the new era, in which marketers are struggling with the digital transformation of business and the change in consumer behavior.
From this perspective, without a doubt we are facing a work that becomes a map to reach new destinations demanded by the consumer as a lower environmental impact, but with the help of technology.
The author’s proposal is to talk about modern marketing from artificial intelligence to automated marketing, the agility to understand the consumer, contextual technology, facial recognition, the future of customer experience, transmedia storytelling; the internet of things and the use of blockchain in marketing; augmented reality marketing and corporate activism.
Now read:
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