Nespresso: the brand strengthens in Morocco

The group, which has invested more than 420 million dirhams since 2010, is consolidating its marketing and distribution strategy. A new Business Executive Manager has been appointed to achieve the operator’s ambitions in Morocco.

Nespresso is strengthening its marketing and distribution strategy in Morocco. Initially managed by the former exclusive distributor DABA Maroc, the Nespresso team now joins Nestlé Maroc, with a total workforce of more than 420 employees, divided between the offices and the food factory. “The Moroccan market is very important for Nespresso, and we are convinced that, thanks to Nestlé Maroc’s direct involvement in the marketing and distribution of products, the brand will be even more anchored in the hearts of coffee lovers in the kingdom” , said Imane Zaoui, General Business Manager of Nestlé Maroc. The group, which has invested more than 420 MDH in our country since 2010, collaborates with more than 70 partner entities, for the distribution of its products, through 85,000 points of sale, grocery stores, pharmacies and other companies in the industry. Restoration.

To get its strategy back on track, Nespresso recently appointed Julien Mario to the position of local Business Executive Manager. The latter declared that “I am delighted to join the Nespresso team in Morocco, at a time when we are all embarking on a new and exciting adventure to develop the brand’s offering and strengthen our presence in the country”. Mario has more than eight years of experience developing the brand in various markets in the Middle East and North Africa. He added that “Nespresso is constantly innovating, while keeping customers and sustainable development at the heart of its priorities. Our immediate goal is to offer our customers in Morocco access to all Nespresso innovations, as we expand the range of our products and services across the country ”.

In practice, Nespresso products are offered to Moroccan customers through a network of stores in six cities, an e-commerce website that covers the entire country, and a sales center. customer service. Customers are also encouraged to recycle their capsules by depositing them at the various Nespresso boutiques.

Sanae Raqui / ECO Inspirations