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Tourism of El Hierro has continued with the promotional work of the destination in national and international fairs in 2021, despite the pandemic, as reported yesterday by the island councilor, Lucía Fuentes. To achieve this objective, the Cabildo de El Hierro has used modern tourism marketing strategies that have included, for the first time, the possibility of attending international fairs in a non-face-to-face way, which has joined the traditional face-to-face ones, as has been the case. the case of Fitur 2021.
«We continue to carry out intense work to maintain and improve our tourist presence, nationally and internationally, using both classic and modern tools, all actions of enormous importance for our economy, in the medium and long term. After the face-to-face interventions in May in Fitur (Madrid) and at B-Travel (Barcelona) in June, and the virtual ones in Spanien-Erleben (Germany), Vakantiebeurs (Holland) and Ferie for alle (Denmark), they are and five major fairs in which the destination of El Hierro has been present in 2021, “said the Minister of Tourism of El Hierro.
Last June, El Hierro was present in a virtual way in one of these great international exhibitions.
“Special situations in times of pandemic require special measures. In this sense, the island of El Hierro intervened as a tourist destination in the virtual fair ‘Spanien Erleben-Digitale Reisemesse 2021’ aimed at the German-speaking tourism market in Germany, Austria and Switzerland, held on June 16 and 17, “reported Fuentes .
The Insular Company of Services El Meridiano SAU, with its German-speaking staff, represented El Hierro in this completely virtual meeting with its own stand, informed the Insular Corporation through a press release.
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