Facebook to pay creators more than $1 billion in hopes of keeping them on its platforms

TikTok seems to be much more popular than Instagram among young people. “When we asked the youth news program “Karrewiet” in primary schools in recent months who was on TikTok, everyone in the class raised their hands. When we asked who had an Instagram account, three to five hands were left in the air,” said Katrien Vander Slycken, head of Young at VRT NWS, recently. against De Standaard. Unsurprisingly, some of the money Facebook is now freeing up will go to creators who create “Reels,” a new feature on Instagram that’s very similar to Tiktok videos.

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