Just Eat Takeaway expects orders to grow by 45% this year, compared to 42% previously, according to an interim quarterly report. The food delivery company saw its first half orders rise by more than 60% to 412.4 million, excluding Grubhub’s orders.
Consumers continue to order food en masse during the corona crisis. For example, the number of orders in the United Kingdom increased by 76% in the first six months, followed by Germany (+62%), Canada (+54%) and the Netherlands (+37%). The United States accounted for a growth of 27% and the number of orders in the other markets increased by 54%.
Total value
The total value of all orders was €9.7 billion. If GrubHub had been part of Just Eat Takeaway for the entire six months, that would have risen to $14.1 billion. For the whole of this year, the delivery company is counting on a so-called gross transaction value of between $28 and $30 billion.
Just Eat Takeaway completed its acquisition of Grubhub last month. The merger will create the largest meal delivery company outside of China. The deal, which was settled entirely in shares, is worth about $6 billion. “We have become one of the largest meal delivery companies in the world,” said CEO Jitse Groen.
The Dutch-British company stole Grubhub from Uber, which, according to various media, was also interested in the company. Uber is best known for its taxi app of the same name, but is also active in the meal delivery market through Uber Eats.
US market
With the acquisition, Just Eat Takeaway is making the leap to the American market and is thus launching an attack on competitors Doordash and Uber Eats. Green faces a big challenge as a lot of activities are added in the United States. There is considerable competition, which means that Just Eat Takeaway has to invest heavily to gain market share.
Grubhub is one of the largest food delivery companies in the United States, but it isn’t the largest in the country by any stretch. Just Eat Takeaway will provide more details about the strategy in the US in October, but indicate that it will mainly focus on the areas where Grubhub is strong.
Green has always said it’s important to be the largest in the online food ordering market. In 2018, the CEO predicted that within ten years there would be one or two meal delivery companies worldwide, including a Chinese platform.
–
DFT Daily
Every morning the most important financial news.