It is not yet known what the new name of KKW Beauty will be. Kim just had the site of her popular brand shut down, only to be able to launch it soon with a completely new look. “Kim wants to stay involved in the release of her products, and she believes the time has come to reinvent the brand.” Logical too, given that the name of her ex-husband still appeared in the brand name: Kim Kardashian West Beauty.
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Kim filed for divorce in February, after a painful year in which Kanye publicly embarrassed her during his failed presidential campaign. Initially, Kardashian said she was still good friends with West, but more and more things are showing that isn’t the case. Kanye has stopped following Kim and her sisters on social media, and the two have no plans to continue living in the same US state.
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