O WhatsApp it is now the preferred messaging app for Brazilians, who during the Covid-19 pandemic found new ways to use the tool. One of them was to drive business, especially with regard to debt collection.
The practice of charging debtors for WhatsApp is becoming more common because of its ease and low cost. Theoretically, the customer can receive messages 24 hours a day, seven days a week.
Advantages and disadvantages
Joining negotiations through the application ensures more speed, efficiency and convenience to the billing process. Furthermore, the financial cost is low, as the tool is free. If the company prefers, it can hire a company specialized in credit recovery to manage the sending of messages.
Another positive point is that only the sender and recipient have access to the content of the messages, as they are encrypted. The feature ensures more security to the process and makes it possible to send bills and other documents without worry.
In the field of disadvantages, it is worth remembering that the company or customer profile does not always match whatsapp charges. For some, this may seem like an invasion of privacy, which can create discomfort among the parties involved in the negotiation.
After all, is the process legal?
According to the Consumer Defense Institute (IDEC), charging for WhatsApp is legitimate. However, the collector cannot make abusive moves, such as sending multiple messages repeated in the same day, using offensive words or terms, or starting a conversation without checking whether the number still belongs to the debtor.
Several companies already carry out this type of negotiation, which has become increasingly professional and effective, generating good results.
Read more: WhatsApp can allow transfer of conversations between Android and iOS
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