This Copa America that nobody wanted is anything but a popular success. Deprived of spectators for health reasons, the South American tournament did not attract crowds in front of the TV either. In Brazil, despite the good course of the Seleçao and the presence of Neymar, the audiences are mediocre. The channel which has recovered the rights, SBT, owned by Silvio Santos, the son-in-law of the Minister of Communications (Fabio Faria), has no football tradition. And it shows.
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