Jakarta: Instagram boss Adam Mosseri recently uploaded information related to his company’s plans for the second half of 2021 on his official Twitter account. In the video upload, Mosseri underlines a number of changes for Instagram.
Quotes GSM Arena, in the video, Instagram prepares a number of changes that will be implemented on its work platform over the coming months, as well as the focus it will carry in the future.
One of the information provided by Mosseri is related to the nature of Instagram, something that has been widely speculated by various parties until now. Mosseri explicitly stated that Instagram is no longer an application for sharing photos.
How do you feel about this article?
–
–
Instead, the company will focus on four things: creators, videos, shopping and instant messaging. Video, in particular, was cited as the main focus for Instagram given that the company now claims to be an entertainment service, similar to YouTube and TikTok.
Changes are coming to video on Instagram ????
At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging. pic.twitter.com/ezFp4hfDpf
— Adam Mosseri ???? (@mosseri) June 30, 2021
Instagram will be bringing video-focused changes, such as full-screen viewing options, mobile-first video, and showing video content from accounts that users may not be following on their timelines.
Some say the change will surprise users who have been using this service for the past few years. Driven by competition that continues to evolve, Instagram continues to change and metamorphose following the latest trends.
The latest version of the app is almost unrecognizable with the various new features that Instagram has introduced recently, as well as old features that are slowly getting rid of the old ones.
Mosseri’s latest video is part of a series of videos he has uploaded recently, explaining openly and transparently about how his company operates, something Instagram has never done before.
Recently, Mosseri uploaded a video outlining how Instagram’s algorithm works to manage users’ timelines, Explore, and Reels, as well as how various features on the platform work, including shadow bans.
Mosseri’s latest video also publicly explains the changes that will be implemented on Instagram. Mosseri also directly mentioned TikTok and YouTube, discussing their popularity and how Instagram needed to adapt in order to compete with them.
(MMI)
– .
