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Video has become in recent years a powerful marketing tool to communicate. Companies need their messages to reach customers in an attractive and clear way. To make it possible it is necessary to use the right tools and video is perfect in these cases.
The data show that video is one of the most consumed formats in recent years. Specifically, 90% of social media users consume videos. This information also shows that 82% of the traffic that occurs on the internet is captured by video and that the user retains 95% of the information that appears in this format, compared to 10% of the information that is received in writing.
Most consumers prefer video content
In turn, the Most consumers, 54%, prefer to watch video content of brands versus any other type of formats. This, moreover, has made YouTube in one of the social networks in which the audience stays the longest.
Since Bannister GlobalFurthermore, they point out that moving images allow the processes to be explained in a simple way, while doing it with words is something much more complex. Various studies show that the user retains 53% more how an application is used or how a product is manufactured if they see it on video than if it were explained in another way.
According to Social Media Report IAB Spain 2020, 42% of users consume informative videos and 39% explanatory videos
These formats also help accelerate product sales. 8 out of 10 marketers find that video helps drive sales. In fact, as they emphasize, it helps customers better understand and know more about the services or products and buy them more.
They also determine that a web page optimized with video marketing it also serves to attract more visitors as they stay longer on the page. In short, video is one of the most consumed formats not only on web pages, but also on social networks.
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