Hold on! Even more annoying ads are coming to Snapchat.
While we’ve just gotten used to irritating ads on Snapchat, it looks like things are going to get worse. Since the company is aggressively targeting ad revenue with its app, experts have claimed that Snapchat users will soon be forced to see three-second ads.
The plans are said to be “seriously considered,” and if approved, the change could prevent Snapchat users from bypassing commercials. According to an industry insider Advertisers don’t spend as much as they used to with Snapchat and this seems to be the main reason for this Introduction of a delayed skip button for advertising.
Speaking of the delayed skip button, it is expected to be similar to YouTube’s TrueView ads, which run for at least five seconds before people can escape. Given that Snapchat ads aren’t as intrusive as some of the ads on Facebook or Instagram, this new step would be a move a bold experiment for the company.
Snap’s ad sales team has reportedly put pressure on internal executives to approve the new ad format. Advertisers have reportedly expressed frustration with short ad runs, which Facebook claims to suffer as well, as people quickly scroll away from ads when they autoplay in the news feed.
It’s also worth noting that Snapchat’s ad revenue growth hasn’t been overwhelming, to say the least.
According to quarterly reports, the The company’s advertising revenue was $ 208 million, while the experts expected more than $ 235 million. That being said, Snapchat isn’t the only platform considering intrusive advertising. Facebook has also tested pre-roll video ads on watch shows.
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