Fashionable music. On Monday, he launched “Vrai”, his clothing brand made with his mom.
Since this Monday (June 21) the very first collection of singer Vianney is available, a collection “True By Vianney” which he drew entirely, all in association with his mother. The coach of “The Voice”, who hit hard with his second album “Vianney”, therefore adds a string to his bow.
Before being known to the French, the singer graduated in 2014 from a school of styling, the ESMOD in Paris. On Instagram, he states: “For the past few months I have been working in secret to make one of my childhood dreams come true. I was not taught music but I studied sewing and drawing. So with my mum we set up a brand of which I designed every part“.
Graduated from a fashion design school
On the official website of his brand, Vianney says: “Writing a song, imagining an item of clothing, these are two ways of telling stories. With ‘Vrai par Vianney’, he fulfills a childhood dream: to create everyday pieces for girls and boys of all ages, in the colors of his universe. This project is a family story, where Vianney designs, adjusts the cuts, materials and colors… and his mother develops the brand ! ”, It is written.
“The cuts, colors and materials of our clothes are the result of meticulous and exciting work, and we do our best to offer you these creations in small quantities, at a fair price.“. The brand adopts an eco-responsible behavior since 90% of the references are composed of organic materials and the delivery packaging is 100% recyclable, 100% compostable.
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