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Online counseling and learning has received an enormous push from the corona pandemic. Nevertheless, the purchase of online training and consulting services is still relatively uncharted territory for many decision-makers in companies. Accordingly, they are not only unsure when it comes to assessing their quality, but also when it comes to answering the question: Is their price appropriate?
Decision-makers often complain in conversation:
- The fees charged by consultants and trainers for the various online formats are extremely wide. Their billing models also diverge. And:
- I find it difficult to judge which price expectations are still serious.
This uncertainty also has its roots in the fact that the market has not yet established price levels for the various online services. Therefore, if you are currently looking through the online offers of consultants, you will often find prices at which, as a market expert, you think: “This self-employed person will never be able to finance his living with such dumping prices.” But you can also find offers that make you think: “This provider obviously hopes to meet inexperienced buyers who accept such moon prices.
The pricing guidelines of the VBT and the BDVT
That is why the Association of Business Trainers Austria (VBT) and the German Professional Association for Training, Consulting and Coaching (BDVT) jointly developed a fee guideline for the remuneration of online formats in the area of employee qualification in July 2020. In it is between
- Live-Online-Trainings,
- Web talks or webinars and
- E-Learnings
differentiated.
Live-Online-Training
In this type of seminar, the number of participants is limited to around 10 people so that interactive teaching and learning methods can be used. The duration varies from 90 minutes to 4 hours.
With this format, VBT and BDVT recommend calculating a third of the usual attendance seminar daily rate for a 90-minute session. Preparatory work such as familiarizing yourself with the company’s internal technology for carrying out the online seminar or training course will be charged additionally; as well as possible co-trainers, for example for technical support.