Description
Program designed to provide the necessary knowledge to clearly establish the strategies to be developed, implemented and measured effectively in health projects, efficiently combining basic marketing and essential aspects of the health sector that allow the participant an adequate use of marketing strategies applicable to health services.
Addressed to
Professionals from various areas, especially the health sector, interested in acquiring knowledge on the subject.
goals
Provide the strategic concepts of marketing, planning, implementation and monitoring of applicable health strategies.
Duration
16 hours
Modality
Virtual
Contents
- Marketing concept and its evolution of Marketing
- Marketing field of action
- Marketing and Health
- Marketing of health services
- Health Marketing Leadership
- Research, market segmentation and positioning
- Patient behavior
- Strategic planning and marketing plan structure
- Definition of tactics and actions
- Calendar of actions and budgets
- Control systems
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