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Country Director Xiaomi Indonesia Alvin Tse shows the thin Mi 11 Lite. Xiaomi also released Mi 11 Ultra and Mi Smart Band 6. Photo: dock Xiaomi Indonesia
JAKARTA – Xiaomi completes the Mi 11 series by launching the Mi 11 Lite and Mi 11 Ultra, as well as the Mi Smart Band 6 AIoT device.
In the launch of the high-end product lineup that took place on the Xiaomi Youtube channel, the concept was slightly different. Xiaomi carries the theme “Tech X Fashion” which combines technology with lifestyle into a fashion show.
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Uniquely, the launch event was originally for the Mi 11 Lite. However, Xiaomi Indonesia made a surprise by bringing the Mi 11 Ultra ultra premium smartphone to Indonesia.
“Especially for Mi 11 Lite, it doesn’t only support productivity. But it also complements the lifestyle as a fashion statement,” explained Stephanie Sicilia, Head of PR Xiaomi Indonesia.
Xiaomi Indonesia collaborated with two fashion designers through a fashion show in evening dresses and elegant and exotic designs.
A dress designed by Stella Rissa inspired by the Mi 11 Lite. Photo: xiaomi dock
Designer Stella Rissa presents a special design that represents the Mi 11 Lite through the use of materials such as tulle and organza in three color variants of the Mi 11 Lite, namely Peach Pink, Bubblegum Blue, and Boba Black.
“I was inspired by the Mi 11 Lite concept, which is elegant, sleek, and fashionable so that it can be so light. There is a rather heavy material such as denim to strengthen the bold impression. However, silk crepe and satin silk fabrics elevate the slim and thin sensation,” he said.
Designer Diana Couture presents the first smartphone dress in Indonesia inspired by the slim, light and elegant design on the Mi 11 Lite.
–This Diana Couture design applies 30 Mi 11 Lite smartphones to the dress which is possible due to the very slim design of the smartphone.
“The theme is Seraphim. So, I made a special design for Xiaomi by attaching 30 Mi 11 Lite smartphones to the dress to show how light the Mi 11 Lite is,” said the owner of the real name Diana M. Putri.
Mi 11 Lite presents the thinnest flagship class smartphone in Indonesia. Only 6.81mm thick and weighing 157g, this device comes with a 6.55” Flat AMOLED DotDisplay screen configuration, Qualcomm Snapdragon 732G processor, dual Hi-Res Audio and Hi-Res Audio Wireless certified speakers, a large 4,250mAh battery that supports 33W fast-charging and 64 MP main camera arranged in a triple camera system.
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