Facebook and Apple have been at war for some time. Since the iPhone maker announced the new iOS 14 privacy policy, which limits tracking of user browsing on the device, the two companies are harshly criticizing each other.
Now, Facebook’s new target has become the 30% fee that Apple typically charges developers for transactions that take place on the website. App Store. The value is also questioned by the epic Games in a long court case against the giant and Mark Zuckerberg’s company, it claims to have created a way of not having to pay for it.
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According to Adam Mosseri, head of the social network, the platform is creating forms of offline commerce so that developers do not have to pay the fee. Essentially, the transactions would take place outside of Apple’s environment, and the transfers would take place directly from one bank to another.
Facebook vs Apple
“Apple insists on charging a 30% commission when making digital transactions on the iOS platform, with few exceptions. For transactions that take place on iOS, we will have to abide by their rules. But overall, we will look for other ways to help developers earn a living and facilitate transactions elsewhere, ”Mosseri said.
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“For example, if we can help brands and developers meet, they can do these transactions offline. For affiliate marketing, it is a real product, not a digital product. So let’s strive to get closer to a place where developers can really have a stable life, ”he added.
This week, Facebook announced that it will not charge content creators fees for transactions on the platform, in a clear agreement for Apple. One of the great objectives of the social network, even, is to create ways for creators to monetize their productions more effectively.
“If we want to be the best home for creators on the Internet, we must offer similar monetized products because the competition is fierce and heating up rapidly,” Mosseri concluded.
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