Footballers these days are not just athletes, they have become big brands, especially when you go to see superstars like Lionel Messi, Cristiano Ronaldo and Neymar.
With the rise of social media and the popularity of these players on Instagram in particular, their business value has grown by leaps and bounds. Today gamers are making millions just by posting a normal Instagram post.
A recent social media study conducted by CRO Agency LoveUX revealed the top 30 footballers who made the most money from such promotional posts in the 2020-21 season.
1. Cristiano Ronaldo (£ 15,851,742 for 32 sponsored posts) – £ 495,367 per post
2. Lionel Messi (£ 8,463,635 for 24 sponsored posts) – £ 352,651 per post
3. Neymar (£ 7,737,057 for 27 sponsored posts) – £ 286,558 per post
4. Zlatan Ibrahimovic (£ 2,277,130 for 25 sponsored posts) – £ 91,085 per post
5. Paul Pogba (£ 1,763,620 for 21 sponsored posts) – £ 83,891 per post
6. Robert Lewandowski (£ 1,154,910 for 29 sponsored posts) – £ 39,824 per post
7. Antoine Griezmann (£ 1,131,375 for 18 sponsored posts) – £ 62,854 per post
8. Marcelo (£ 906,521 for 10 sponsored articles) – £ 90,652 per article
9. Luis Suarez (£ 776,928 for 10 sponsored posts) – £ 77,692 per post
10. Paulo Dybala (£ 722,184 for 9 sponsored posts) – £ 80,243 per post
11 Dani Alves (£ 692,427 for 11 sponsored posts) – £ 62,948 per post
12. James Rodriguez (£ 544,453 for 6 sponsored articles) – £ 90,742 per article
13. Ivan Rakitic (£ 513,252 for 15 sponsored posts) – £ 34,217 per post
14. Karim Benzema (£ 438,697 for 6 sponsored posts) – £ 73,116 per post
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15. Mo Salah (£ 398,048 for 5 sponsored posts) – £ 79,610 per post
16. Kylian Mbappe (£ 362,358 for 4 sponsored posts) – £ 90,590 per post
17. Gabriel Jesus (£ 310,886 for 11 sponsored posts) – £ 28,262 per post
18. Toni Kroos (£ 309,245 for 6 sponsored posts) – £ 51,540 per post
19. Harry Kane (£ 255,357 for 13 sponsored posts) – £ 19,643 per post
20. Sergio Ramos (£ 254,204 for 3 sponsored posts) – £ 84,734 per post
21. Thiago Silva (£ 234,193 for 7 sponsored posts) – £ 33,456 per post
22. Thomas Muller (£ 229,387 for 14 sponsored posts) – £ 16,384 per post
23. Raphael Varane (£ 224,427 for 8 sponsored posts) – £ 28,053 per post
24. Kevin De Bruyne (£ 198,495 for 8 sponsored posts) – £ 24,811 per post
25. Miralem Pjanic (£ 197,179 for 17 sponsored posts) – £ 11,599 per post
26. Raheem Sterling (£ 194,556 for 13 sponsored posts) – £ 14,966 per post
27. Marc-Andre Ter-Stegen (£ 192,798 for 8 sponsored posts) – £ 24,100 per post
28. Radamel Falcao (£ 181,686 for 7 sponsored posts) – £ 25,955 per post
29. Ricardo Quaresma (£ 175,589 for 28 sponsored posts) – £ 6,271 per post
30. Gareth Bale (£ 166,951 for 2 sponsored posts) – £ 83,476 per post
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