▷ Change at the top of marketing at DEICHMANN SE

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Change at the top of marketing at DEICHMANN SE

Sabine Zantis took over the position of Chief Marketing Officer at DEICHMANN SE on June 1, 2021. As Head of International Marketing, she reports directly to Heinrich Deichmann, Chairman of the Administrative Board of DEICHMANN SE. The business administration graduate will succeed Christian Hackel, who will devote himself to new professional challenges in the future.

Sabine Zantis has more than 15 years of experience in the areas of media, digital marketing and brand strategy. Most recently, the 39-year-old was Managing Director Marketing & Communication at Aldi Nord. Before that, the marketing expert was able to gain experience as a manager on the corporate side at Henkel in Düsseldorf and Asia and on the agency side at McCann Erickson.

Heinrich Deichmann, Chairman of the Board of Directors of DEICHMANN SE: “We would like to thank Mr. Hackel very much for the successful and trusting cooperation over the past twelve years. We wish him all the best for the future, both privately and professionally. At the same time, we warmly welcome Ms. Zantis to our company and are pleased to have found in her an experienced marketing specialist with a wide range of expertise who fits in well with our company. ”

Over the past twelve years, Christian Hackel not only shaped the professionalization of international marketing, he also played a key role in building up the e-commerce and omnichannel platform at DEICHMANN and initiated the company’s entry into areas such as CRM and customer loyalty.

Media contact:

DEICHMANN SE
Unternehmenskommunikation
Christian Hinkel
Tel.: +49 (0) 201 / 8676 – 960
[email protected]  

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DEICHMANN SE, headquartered in Essen (Germany), was founded in 1913 and is wholly owned by the founding family. The group of companies is the market leader in European shoe retailing and is active in 31 countries around the world. It employs over 41,000 people and operates more than 4,200 branches and 40 online shops. Branches are managed under the name DEICHMANN in Germany, Bosnia-Herzegovina, Bulgaria, Denmark, Dubai (with a franchise partner), Estonia, France, Great Britain, Italy, Croatia, Kuwait (with a franchise partner), Latvia, Lithuania, Austria, Poland, Portugal, Romania, Russia, Sweden, Serbia, Slovakia, Slovenia, Spain, the Czech Republic, Turkey and Hungary. The group is also represented in Switzerland (Dosenbach / Ochsner Shoes / Ochsner Sport), in the Netherlands and Belgium (vanHaren) and in the USA (Rack Room Shoes / Off Broadway). The company is represented in Germany, Austria and Poland with MyShoes SE. The company also includes the SNIPES group with branches in Germany, Austria, Switzerland, France, the Netherlands, Belgium, Spain, Portugal, the USA and Italy. In addition, DEICHMANN and a partner in China offer a selection of its range via the T-Mall Global online platform.

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