KONTAN.CO.ID – JAKARTA. With more and more customers chatting with corporations, then, Whats App announced an update to the WhatsApp Business API. For business people, this update will help them to speed up the process onboard business to WhatsApp Business API. For customers, this update will make it easier for them to chat with businesses.
“Faster orientation so businesses can start using the WhatsApp Business API in just five minutes,” explained Ajit Varma, Head of WhatsApp Business Products, in a press release received by Kontan.co.id, Thursday (3/6). Previously it could be longer.
WhatsApp also provides more types of messages, such as messages notifying customers when a product is back in stock. The update comes after the company observed the usefulness of periodic information provided by health authorities regarding the pandemic.
WhatsApp sees that business people often have problems sending notifications on time. These constraints make it difficult for businesses to follow up on customer inquiries or requests beyond the 24-hour timeframe.
WhatsApp is also launching a new messaging feature that can improve the efficiency of business transaction processes. The new message list offers up to 10 options so customers don’t have to manually type responses anymore.
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