CPF TRAINING FACEBOOK AND INSTAGRAM TRAINING FOR PROFESSIONALS | AUXERRE with LGDW

Presentation of Facebook

• Presentation of Facebook (history, uses and challenges)

• Facebook in numbers

• Good and bad practices on Facebook

• The differences between a business and personal page

• L’interface Facebook Mobile

• Facebook computer interface

Facebook’s algorithm

• History of the Facebook algorithm

• How the Facebook algorithm works

Define the objectives of the Facebook business page

• Think carefully about your goals

• What is a goal

• Measure a goal well

• Put into practice: production of Deliverable 1 Facebook Certification – define Facebook objectives

Define Personas

• Create a persona corresponding to your brand

• Practice: production of Deliverable 2 Facebook certification – creation of personas

Create and configure your Facebook page

• Launch and configure a professional page

• Create your first community

• Set up your Facebook page

• Configure the Messenger

Write on Facebook

• Write on social media

• The proximity rule

• What are users looking for on social networks?

• The tools to easily create and share images

Grow your community

• Create a first community on your Facebook page

• Advertise on Facebook: The Good Reasons

• Boost a post

• Practice: Deliverable 3 – create a publication schedule

Facebook advertising

• Reasons for advertising

• The advertising guide

• Facebook advertising formats

• Facebook Manager and Ad Manager

• Personalize your advertisements

Analyze Facebook page statistics

• Facebook statistics

• Analyze and act accordingly

The different Social Networks in practice

• Social Networks in figures and their singularities

• The algorithms of the main social networks

• Practice: Deliverable 4 – creation of a Facebook publication

Create and manage an Instagram Professional profile

• Create a professional Instagram page

• Instagram tools not to be overlooked (Stories, hashtags, featured content …)

Manage communication on Instagram

• Publish professional content

• Attract followers to a pro Instagram page

• Subscription management

• Instagram mistakes to avoid

Advertise on Instagram

• Reasons for advertising

• Promote your professional activity on Instagram

• Learn the technical aspects of Instagram advertising

• Involve the community (influence, contests, partnerships)

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