published on 05/30/2021 at 5:45 p.m.
Photo credit © Reuters
(Boursier.com) – In a still difficult health and economic context, the Group ADL Performance recorded solid growth in its activities in Q1 2021 with revenue of € 37.8 million, up + 6.2% and Gross Business Volume of € 75.9 million, up +4 , 3%.
The group’s gross margin stood at E32.1 million, up + 4.5%.
Growth is driven by the development of Digital Marketing activities (marketing consulting and services), whose share in the Group’s activities reached 30% of the gross margin at the end of March 2021, (26% at the end of March 2020). This dynamic reflects in particular the strong traction of consulting activities and the development of the scope of activity in marketing services. Portfolio activities confirm their robustness. The change in revenue for the Magazines activity was marked by an unfavorable basis of comparison given the discontinuation of the marketing of offers under the France Abonnement brand in the first half of 2020. Insurance activities posted solid growth, driven by the extension of the product range.
Perspectives
The Group is optimizing its commercial investments in its magazines and insurance activities in order to strengthen its portfolios that generate recurring income. At the same time, it relies on its significant financial resources to sustainably strengthen its position as a major player in digital marketing in Europe thanks to an aggressive external growth strategy. Confident in its prospects, the ADLPerformance Group aims to become a European leader in cross-channel data marketing by 2025.
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