Avramar appoints Øyvind Ihle as new Marketing Director

Avramar continues its growth with the appointment of Øyvind Ihle What new Marketing Director of the company. His appointment will be effective as of the next June 1. Ihle has extensive experience in the field of marketing and specializes in the design and implementation of sound strategies in the field of sustainability, nutrition and health.

In recent years, Ihle has held executive marketing positions at leading companies such as Veramaris, Pronova Biopharma (BASF subsidiary), Mattel Y Unilever.

What will Ihle bring to his new position?

Ihle You already know what measures you will apply in your new role as Marketing Director of the aquaculture company Avramar. It will build and drive the marketing strategy to establish the new Avramar brand for both customers and consumers. In addition, it will run the brand strategy to grow your product portfolio of value added. In doing so, it supports the company’s vision of becoming a world aquaculture leader and inspiring millions of people around the world to enjoy the best fish in the Mediterranean.

You will lead the marketing team and work closely with the commercial team. Also, it will collaborate with the professionals who operate in the channel, such as processors, wholesalers, retailers and with the chefs collective. It thus aims to promote the growth of the category in all areas and provide consumers with more palatable and healthy proposals.

Positive opinions regarding the appointment

Alex Myers, CEO of Avramar, has declared to be “Very happy for the arrival of Øyvind to Avramar’s family”. He recognizes that his extensive international experience will go a long way toward reinforcing the vision of leadership in the industry.

“We will bring the Mediterranean to the tables of the whole world, offering better fish for a better and healthier life. At the same time, Øyvind will support our long-term strategy for a brighter and more sustainable future for aquaculture in order to evolve and create even more opportunities for our partners, while reducing our environmental footprint ”, has highlighted Myers.

Øyvind Ihle, Director of Marketing at Avramar, has stated regarding his new position: “At a time when consumers are increasingly opting for healthier options and combating climate change becomes an obligation that all companies must consider, developing a sustainability strategy is essential to guarantee a better future for all. I am particularly honored to join the Avramar team, bringing my expertise in health, nutrition and sustainability to contribute to the company’s vision of inspiring people to enjoy the best fish in the Mediterranean, raised with passion and unmatched skills.