Candela Cebrián takes on an area that she knows from within and of which she has been an active part in its development. She is supported by a team of four marketers.
For the new director, the relationship between market and sales will play a key role in the economic recovery: “after the contraction associated with the pandemic, the next few months will be decisive for companies when defining how they want to differentiate themselves in a consumer market with a level of dispute that we have not seen in years ”.
Recent incorporations in Digital Marketing
The firm has also announced the signing of Arael Arias as a strategic planner. Arael has a degree in Advertising and Public Relations from the University of Vigo and a Postgraduate Account Executive and Worshop Digital Management from The Atomic Garden. During the last 6 years he has worked in agencies such as Dommo-PS21, Cheil or Peanut & Monkeys developing digital marketing projects for large companies in the technology, consumer goods or automotive areas.
On the other hand, Torres y Carrera incorporates Georgy Fedotov as a digital specialist. Graduated in Marketing and International Trade from the Universidad del Atlántico Medio, he has more than four years of experience in national and international digital marketing projects and has experience in sectors such as electronic commerce, pharmaceuticals and education.
In addition, Leticia Álvarez is promoted to the position of Senior Specialist. In this way, TYC’s MK Digital area is made up of: Laura Vázquez, Head of Digital Marketing & Digital Strategy, Arael Arias, Digital Marketing Strategic Planner, Leticia Álvarez, Senior Digital Marketing Specialist and Sara Collazo and Georgy Fedotov, Digital Marketing Specialists .
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