Instagram creates a function to pay the creators of Reels

Instagram is developing a direct payment feature that could pay content creators when they share new reels.

The functionality is in beta and has not been tested yet, but it is named Bonuses.

Last week, mobile developer Alessandro Paluzzi posted an informational screenshot of the prototype on Twitter, which he discovered by researching the Instagram code.

The monetization feature would allow content creators “make money on Instagram by launching new reels”, according to the image he shared on his Twitter account.

#Instagram is working on “Bonuses”, a new way to monetize with your content ???? pic.twitter.com/Xa8jZLn6I3

– Alessandro Paluzzi (@ alex193a) May 21, 2021

The social network has confirmed that it is an internal prototype, but has not provided further details.

Although there are few details about the function, appears to be similar to other short video paid programs in competing apps.

TikTok launched its Creator Fund in 2020, a $ 1 billion program that pays specific creators to post to the app. While it is true that the idea caused a sensation, it seems that the creators do not get much benefit.

Snapchat launched his show in november of 2020 under the name “Spotlight”, disbursing millions of dollars. Last week Snapchat ended its payments of 1 million a day to creators, although it says it is still paying many more creators.

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In early May 2021, YouTube also joined the wave with Shorts willing to pay $ 100 million to creators through 2020.

Instagram still has time to announce its project and still “it is not out of the plans”, explains Adam Mosseri, head of Instagram in a recent interview in The Information.

“Personally, I am more optimistic and excited about creating monetization products that help [a los creadores] to earn a living in the long term than by writing checks directly, but I am not averse to writing checks, “says Mosseri.

Several Instagram executives including Mosseri and Mark Zuckerberg have made statements about the efforts they are putting into their platforms for creators to make money.

Last year, Instagram launched an ad revenue sharing program for IGTV (still in early testing) and live tips with “Badges”; has also expanded more functions from buys to creator accounts.

Last month, Mosseri and Zuckerberg they talked about 3 new Projects monetization: creator stores, a native affiliate marketing program and a branded content marketplace.

While other social media platforms are distributing millions of dollars to creators and in return gaining their loyalty, Instagram is still “behind” on monetization, Mosseri explains to The Information.