Instagram is now one of the best platforms for reaching consumers, the study showed Social Media Trends Report Q3 2020 , conducted by Socialbakers, where it is noted that the platform is much more popular than Facebook and even expanded its audience during the Covid-19 pandemic.
According to report, the leadership of the platform that was born simply to share photos is already 34.7% larger than the social network created by Mark Zuckerberg; Compared to 2019, during 2020 Instagram grew by 13.3% in the third quarter of the year, while Facebook fell by 17.6%.
This analysis was performed by comparing the total audience size of the top 50 brand profiles within both platforms.
Instagram has better interactions
Unlike Facebook, Instagram remained strong with 22 times more interactions than the blue social network during the same time period, compared to 16 times in the first quarter of the same year.
However, despite the fact that Instagram has a larger audience and better engagement, 61.9% of all publications of brand profiles are still on Facebook, although this decreases year after year, since compared to the second quarter of 2020 the concentration of publications in the network represented 70.1%.
The importance of finding the right social network
While Instagram could be a new bet for many brands, e-commerce still received the highest percentage of interactions on Facebook and the second-highest number of interactions on Instagram, behind only Fashion.
Given this, it is important to point out that platforms should be selected according to the strategies to reach audiences in different ways, because while Facebook can be a way in which users are informed and interact with profiles, Instagram You can highlight commitment creatively.
The importance of knowing the consumer
The time that users spend on social networks has returned to pre-pandemic levels, however, consumer habits may have changed after the contingency, so it is important that marketers know their “new” audience.
In 2020, global Instagram interactions within profile posts increased by 5.4%, while interactions on Facebook profile posts decreased by 0.08%.
In the case of Mexico, both social networks showed an increase, but while Facebook increased by close to 10%, Instagram exceeded 20%, so the platform could be the best ally for dozens of businesses and content creators seeking to reach to audiences.
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