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Samsung advertises S21 Ultra by comparison with Iphone 12

Samsung has in various commercials over the years driven jokes with Apple and tried to prove that Galaxy is a better choice, probably because Iphone is considered the biggest competitor.

In the latest advertisement for Galaxy S21 Ultra, Samsung compares a food photo taken with Ultra and Iphone 12 Pro Max respectively. Samsung wants to signal that Ultra takes more inviting pictures with a higher level of detail, and says that “your phone upgrade should not be a downgrade”.

Do you think commercials of this type can convince Iphone users to get a Galaxy instead?

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