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Contemporary Art Market And Marketing

Book Synopsis

Market, management and marketing in the contemporary art market are analyzed for the 26 actors involved and empirically investigated for the most part. Concepts of the procedure before and after Corona are presented.

From the Back Cover

Market, management and marketing in the contemporary art market are analyzed for the 26 actors involved and empirically investigated for the most part. Concepts of the procedure before and after Corona are presented.
The author
Univ. Prof. Dr. H. Dieter Dahlhoff works at the University of Kassel as a marketing scientist in the DMCC of the economics department. He is active as a board member and advisor to various art institutions and contemporary art collector with his research work and his expertise in the market, management and marketing of contemporary art.

About the Author

Univ. Prof. Dr. H. Dieter Dahlhoff works at the University of Kassel as a marketing scientist in the DMCC of the economics department. He is active as a board member and advisor to various art institutions and contemporary art collector with his research work and his expertise in the market, management and marketing of contemporary art.- .

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