Aeroviaggi – first Italian hotel chain for owned room market share in 2019 and second Italian chain as Sun & Beach1 destination, awarded with the Booking Traveler Review Awards 2021 – is the exclusive official partner of Muoviti 2021, one of the first fitness events in Italy.
This year’s initiative, conceived and organized by Palestre Body Studio and Ag Marketing & Events together with Aeroviaggi, becomes for the first time an innovative format of a continuous event with several stages in the course of 2021. The event establishes the fil rouge that Aeroviaggi binds to the world of sport and will be hosted this year exclusively at the Group’s premium resorts in Sicily of Torre del Barone, Favignana, Pollina and Brucoli Village.
“We are proud to host the renowned event in our resorts which each year attracts enthusiasts and enthusiastic admirers of the initiative known throughout Italy. The partnership activated with Muoviti once again testifies to the strong bond that unites us to sport and strengthens our expertise and accommodation offer aimed at sports enthusiasts, placing itself in line of continuity with the partnership we have recently activated with the Padel Italia Academy Marcelo Captains ”declared Marcello Mangia, President of Aeroviaggi SpA
“The partnership within the Muoviti event represents a leading marketing operation that fits perfectly with the values of our brand. This is an important positioning initiative for the Group which aims to broaden the target customers it addresses with a stay format dedicated to the most sporty and which generates visibility social contents in the name of active engagement on Group initiatives ”commented Luca Di Persio, Global CMO & Revenue of Aeroviaggi SpA
It starts next 21, 22 and 23 May with the Holiday Spring Edition of Muoviti to be held at the Premium Resort Torre del Barone in the enchanting stretch of the east coast of Sciaccamare, with three full days entirely dedicated to fitness and entertainment. ” sign of safety, in compliance with all anti-Covid prevention provisions.
From fitness to yoga, from padel to basketball, from sup to beach volleyball and even from canoeing to windfoil, a wide range of disciplines will be offered to the guests of the resort who will benefit from a complete stay to rediscover the holiday en plain air thanks to the wide spaces immersed in the green of the 80 hectares of the private park of Sciaccamare that surrounds the structure.
The next stage of the event will be held from 23 to 26 July in the evocative setting of the island of Favignana at the Favignana Premium Resort about to be inaugurated on 28 May, amplifying and enriching the already high potential of the structure that aims at the high-end of the segment.
In the Aeroviaggi premium resorts, guests trained by the highly qualified trainers of Palestre Body Studio, will have the opportunity to follow group cycling, personal training and small group lessons, in addition to cardio / tone aqua aerobics and holistic training formats, the strength of the fitness centers awarded with the recognition of the best club in Italy in 2019 as part of the Club Award of “Il Nuovo Club”.
“Since its first edition in 2017 we have always imagined Muoviti as an event whose distinctive element is to combine sport with entertainment, the idea of merging the two factors makes Muoviti a unique format throughout the national territory. We are proud to collaborate with Aeroviaggi SpA, thanks to this synergy we have solid foundations on which to grow, innovate and decline our format in the most various facets. In addition to the organization of events, we are focused on the implementation of Fitness Services within the Premium Resorts, thanks to the technical partnership with the Body Studio Centers, Auto System SEAT, Puma Italia, and Lojacono Commerciale “declared Giorgio Trupiano and Andrea Ganci of Move SRL.
–
