The Big Tour de Bpifrance takes to the road again in July and August for “promote French entrepreneurial know-how, innovation, industry and encourage relaunch”, explains on YouTube Patrice Bégay, executive director of communication of the public investment bank, during the launch press conference. This tour of 24 dates which “imposes itself as that of liberation and the return to life” will pass through La Londe-les-Maures on August 17 and Nice the next day.
The objective is to reach out to holidaymakers and locals to help them discover the wealth of French entrepreneurship.“Bpifrance is at the service of entrepreneurs, adds Nicolas Dufourcq, its managing director. We are here to support you, finance you, boost your morale. We are your managers and that is why we are organizing a Big Tour again. “
Helium inflated program
The program – free and open to all, “inflated with helium” in the words of the leader – includes a village of partners. Open from 5 p.m. to 8 p.m. and composed of sixteen spaces, it will allow the public (local companies, students, elected officials, job seekers, curious …) to meet in a relaxed atmosphere and to participate in quizzes, games and activities. especially virtual reality “to drive a crane or visit a factory”, details Patrice Bégay.
Employment will also be honored to help young people find a job and managers to recruit, particularly through the VTE program, territorial volunteering in companies, which gives the possibility to work-study students (bac +2 or d ‘graduate studies) to access positions of responsibility in SMEs and mid-cap companies.
Not to be missed, the daily show Long live your city broadcast live on social networks, partner media and the LCP channel, which gives voice to players in the local economy. The day will end with a giant concert in partnership with Live Nation which “wants to be the celebration of the French Touch and the orange rooster, emblem of the creative industries and the French art of living”.
On stage, the dancer Fauve Hautot – already present last year -, the singers Gwendal, Robin and Anik Saint-Pierre from The Voice or even Jéméry Frérot.
Last year, more than 19 million people took part in the celebration of French entrepreneurship, whether in physical or digital. Who says better?
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