Jakarta, 3 May 2021 – OPPO introduced the 2121 Future Photography Project, a campaign that invites people around the world to capture and share memories of their daily lives today through photos and messages displayed on the Instagram page with the hashtag # DearFuture2121 and #ShotOnOPPO. This campaign was officially launched by the OPPO Global Brand Ambassador and Academy-Award winning actor Eddie Redmayne via a video uploaded to the OPPO Global Youtube account.
Patrick Owen, Chief Creative Officer of OPPO Indonesia, explained, “Simple everyday moments can inspire photos that represent the beauty of 1 billion meaningful colors, for example capturing pictures with relatives or the beautiful natural environment around us. The past few years have also presented many challenges that will become part of our history and these photos can become a testament to human power.
The 2121 Future Photography Campaign invites people to perpetuate life memories that have this important meaning and still have the best hope for the future, 100 years from now. “
Eddie Redmayne, Global Brand Ambassador of OPPO and Academy-Award winning actor, who has participated in this campaign and captured the most beautiful moments he felt using the OPPO Find X3 Pro, said, “Many people say that pictures or photos can tell stories, even some were at a loss for words.
Sometimes, small and simple things can have a big impact. Memorable moments in photos are shared with loved ones and saved for future memories. With photos, we can tell what happens now in the future, making people remember us in the best moments. “
As an appreciation for participating in this campaign, OPPO has provided 80 holiday gift packages and various awards. Every week until June 20, 2021, OPPO will choose the 10 best photos of OPPO and non-OPPO user participants to get a vacation package worth USD 400 so they can meet friends, family, or fly to other dream destinations.
Meanwhile, 200 selected photos of OPPO users will be displayed on the official website and social media platforms of OPPO Global, as well as get access to professional photography classes online. The last 50 best photos will be selected by a team of professional photographers, their photos will be displayed exclusively on the OPPO Global official website and social media platforms at the end of the campaign.
To increase participation in the 2121 Photography Project, especially in Indonesia, OPPO Indonesia has also launched a local campaign video that includes OPPO Indonesia Brand Ambassador Nicholas Saputra. In the video uploaded on the IG @OPPO Indonesia and Youtube OPPO Indonesia account, Nicholas Saputra had the opportunity to tell about the beauty of the moments around him and capture them using OPPO Find X3 Pro.
Nicholas Saputra, OPPO Indonesia’s Brand Ambassador, said, “There is beauty in simple things such as city streets that we pass every day, cool afternoons with family, and much more. In the next 100 years, this memory is what I want to share with the world. For me, it would be very meaningful if we could share today’s story with the world in the future. “
“OPPO believes that precious moments are around us, anytime and anywhere. We invite all OPPO lovers and smartphone users in general to capture and share their special memories through the 2121 Future Photography campaign. Upload as many photos of the theme as ‘Human Interest’ or ‘Nature’ along with a short message for the future or the story behind the photo on the IG Feed, mention and tag the @OPPOIndonesia account, include the hashtag # DearFuture2121 #OPPOIndonesia, and specifically for OPPO users add #ShotOnOPPO. OPPO Indonesia will choose three winners with the best photos who are entitled to get one unit each of the OPPO Find X3 Pro. All photo uploads are awaited no later than June 20, 2021 and complete information can visit the @OPPOIndonesia Instagram account, “concluded Patrick Owen.
About OPPO
OPPO is a leading global smart smartphone device brand. Since launching its first smartphone – “Smiley Face” – in 2008, OPPO has been pursuing the synergy of aesthetic gratification and innovative technology for 10 years. Currently, OPPO provides customers with a variety of smart devices pioneered by the Find, R and F series, the ColorOS operating system, as well as internet services such as OPPO Cloud and OPPO +. OPPO operates in more than 40 countries and regions, with 6 research centers around the world and an international design center in London, more than 40,000 OPPO employees are dedicated to creating new experiences and added value for customers around the world.
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