In April 2021, Cyril Hanouna reworked Do not touch My TV . While its direct competitor, Daily, kept widening the gap at the top of TNT audiences, the star host of C8 decided to refocus his second part on subjects with strong media echo.
Controversies, scandals …
Media news refocused in the first part, Do not touch My TV focused more on controversies and scandals after 8:50 p.m. Of the clandestine dinners affair, involving Pierre-Jean Chalençon, ex-star d’Deal concluded on France 2, the vaccine strategy of France and scandals around reality TV shows, the debates were regularly ignited on the set of Cyril Hanouna. And the bet turned out to be a winner for C8 since TPMP saw its audience grow significantly.
TPMP wins 740,000 followers over one year
And Daily continued to dominate TNT, Do not touch My TV signed the best progression of talks for the month of April. In detail, Cyril Hanouna’s show gathered an average of nearly 1.5 million fanzouzes for a market share of 5.7% among four-year-olds and over. If we compare to the same period in 2020, it recorded a gain of 740,000 viewers. On C8’s priority targets, entertainment, distilled in access prime time since 2012, has proven to be just as effective.
C8 4th national channel on targets
On its core target, 25/49 year olds, Do not touch My TV posted a gain of 5 points reaching 9.1%. 8.8% of 15/34 took part in the various debates of Cyril Hanouna between 8:50 p.m. and 9:15 p.m., an increase of 4.6 points compared to April 2020. Women under 50 years of age responsible for purchasing were also present. By bringing together 8.4% of this public so prized by advertisers, TPMP has enhanced its success by 4.2 points over one year. Of these three audiences, C8 ranked fourth nationally.
Cyril Hanouna on Canal + at the start of the school year?
Despite this dynamic, Touche pas à mon poste could leave C8 at the start of the school year. As Toutelatele told you, the Canal + group intends to make TNT channel 8 a feel good and family channel. Besides the Cyril Hanouna show, High voltage survey from Carole Rousseau should not be part of the new C8. But rest assured TPMP fans, the entertainment won’t go away. He is expected to switch to Canal + instead of The real info d’Yves calvi. And Cyril Hanouna assured him, it will remain, whatever happens, programmed in clear …
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