Brand relaunch, more innovation and a new spirit.
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ML Media is supposed to provide the social media twist for “Twist and Drink”. The budget includes the strategic relaunch of all social channels and content formats, the development of a new corporate channel identity, and operational full-service support for all channels, including all social media assets. “For almost every adult, the colorful bottles are associated with emotional moments from childhood. We will awaken these memories in young people and adults and give children the opportunity to experience them,” says Alexander Fasching, Head of Operation at ML Marketing. With the new presence on Instagram and Facebook, Twist and Drink will address the right target groups in a targeted manner – both organically and paid – and will build and expand awareness, reach and brand presence.
In the middle of the relaunch process
“We are in the midst of a brand relaunch for Twist and Drink. We will give the brand a new perspective and rely on its core values - Twist and Drink as an Austrian family company with regional production in Gutenstein in Lower Austria and a high-quality recipe consisting of real fruits and mountain spring water from Austria. For social media agendas, we have brought ML Marketing and TextundBildmanufaktur on board. Together we will successfully create enthusiasm among our sales partners and customers with the new spirit of twist and drink. ” An example of the latest innovation from the cult brand is the new Twist & Drink Ice Cream, which has met with great approval in our community, ”says Shanna-Carina Zajicek, Head of Marketing at Klosterquell Hofer GmbH.
Michael Litschka, Managing Director ML Marketing, is certain: “The emotions associated with the Dreh & Trink brand provide the perfect basis for taking the brand orientation and communication strategy to a new level with our social media concept.” (red)
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