“No competitor can claim this claim”

Margret Dreyer, Head of Marketing for Private Customers, and her team give Postbank a new modernity

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Nobody in Germany knows the Postbank brand as well as Margret Dreyer. The Head of Marketing for Private Customers has been working for the financial services provider for over 25 years, she is the guardian of the DNA and the driving force behind it. Now she has breathed fresh life into Postbank together with the new agency partner Jung von Matt Spree and the team led by Deutsche Bank CMO Tim Alexander. Time to ask Margret Dreyer a few questions.

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